UX Research

 

Understand the needs of your users and reduce time and money spent on solving problems by building the right product from the start.  

Support the design, development and continuous improvement of your product or service through each development phase to meet the needs of your users with User Experience Research. 

At UXSavvy, we use a wide range of research methods (qualitative and quantitative) to provide you with insights into your users’ motivations and pain points to help you build the right thing.


Choose the right method

We guide you and strategically direct our efforts to choose the method that can add the most value to your particular needs.


Our Research Methods

Usability testing 

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Test your content ideas and journey flows throughout development phases, from discovery to beta, to understand how real users interact with your product and how you can improve their experience.

Usability sessions are usually conducted in a lab setting. 

Card sorting

card sorting

Understand your users’ mental models and structure content on your site in a way that helps users find the information they need, so that they don’t leave your site.  

Card sorting exercises can be part of co-design workshops with the users, designers and user researchers.

Focus groups

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Validate your hypotheses and get new insights into pain points, themes, patterns and trends through focus groups with your users.  

We also moderate focus groups as a way to supplement other investigative (qualitative or quantitative) approaches into users attitudes and behaviours.  

Expert evaluation

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Run your service though the eyes of a UX expert  to assess an interface against a set of best practices and metrics.   

This evaluation does not require participation of actual users and can detect usability problems that can be fixed before user testing begins.

Diary studies

diary

Get insights into your users’ attitudes, motivations, habits and changes in behaviour and perceptions over time, to make better decisions about building your product. 

Diary studies collect data self-reported by users periodically, over a long time (weeks or months). 

Ethnographic research

ethnographic research

Understand your users’ culture and the context in which they may interact with your product or service. 

Interviews and focus groups with users and stakeholders are also conducted during ethnographic research. 

Interviews

interview

Use in-depth interviews to get a deep understanding of your users’ needs and pain points, and to validate product assumptions.

Our UX researchers are also available to conduct interviews with other stakeholders as required per project. 

Personas

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Provide your team with a rich description of archetypal personas who will use your product or service to make the design process user centric.

Personas are easier to grasp than general segments bringing the different types of users’ needs into light.

Questionnaires

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Get quantitative data about your users’ needs and pain points, as well as other insights with UX questionnaires.  

Tailored questionnaires can be created to address the right business or UX questions to provide you with meaningful answers about your product. 

Our range of research methods are not limited to the ones described on this website.

We enjoy collaborating and engaging with the stakeholders to find which approach would

better suit the our clients needs and address it in a way that is >>


Creative, Constructive and Cost Effective

   Email us: info@uxsavvy.com 

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